Beacon Medical

Launching Canadian Cannabis

Launch Social Media With Strict Government Guidelines

Partnered with WiredMessenger to launch organic social media for Beacon Medical when cannabis was legalized in October 2018. 

How Sisu Helped

  • Social Media Law: Researched and implemented rules for cannabis marketing. Worked with Facebook, Instagram, and Twitter to enforce age and country restrictions.
  • Social Media Strategy: Built a multi-platform social media strategy to provide awareness without actually showing the product or selling.
  • Social Media Guidelines: Developed social media guidelines for the brand and its employees.
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