PureLytes

Rebranding Electrolyte Company

PureLytes - Hangover Recovery Powder

PureLytes was first introduced as an all-natural sports drink. Given the competitive landscape, PureLytes struggled to gain traction. Sisu repositioned the product as a hangover cure - promoting its five all-natural ingredients and science-proven results. The transformation includes brand-new creative direction, brand tag lines and packaging.

How Sisu Helped

Branding

Rebranded the company to give it a more fun, young, vibrant image. Designed new packaging.

Marketing & Advertising

Influencer strategy, digital advertising (Google, Amazon and social), outdoor advertising and sampling strategy

Product Development

Market research, product testing, value proposition.

Results

PureLytes relaunched in August of 2019 and has quickly grown to be a leading hangover recovery drink. 

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