PureLytes was first introduced as an all-natural sports drink. Given the competitive landscape, PureLytes struggled to gain traction. Sisu repositioned the product as a hangover cure - promoting its five all-natural ingredients and science-proven results. The transformation includes brand-new creative direction, brand tag lines and packaging.
How Sisu Helped
Branding
Rebranded the company to give it a more fun, young, vibrant image. Designed new packaging.
Marketing & Advertising
Influencer strategy, digital advertising (Google, Amazon and social), outdoor advertising and sampling strategy
Product Development
Market research, product testing, value proposition.