The Best Free Resources For Small Business

The planning of a new venture is both exciting and overwhelming. Here are super useful and free small business tools to get you started on the right foot.  It’s very important for small businesses to know how to maximize your budget without sacrificing the quality of your goods or services. It’s a daily commitment to optimize every dollar you spend across the entire company. 

Here are free online small business resources you should consider:

Best Free Online Design Tools

Click on these tools to create fantastic visuals that are the backbone of today's successful digital strategies. They take care of the heavy lifting so that you can make beautiful infographics, e-book covers, Instagram posts and more with ease and flair.

Canva

Canva is one of the most popular online design apps for a reason. You can quickly create beautiful graphics without needing design experience. For small companies with limited budgets, this is the best tool for you.

Adobe Spark

Adobe Spark is also a great tool to use for businesses. The tool launched in response to the growing adoption of Canva by businesses. As a leader in the graphic design space, Adobe did create a quality product for easy graphic creation.

Crello

Newer to the market, Crello provides similar templates as Canva but really stands out when it comes to animation. Check out the wide selection of animated social posts.

Best Free Tools For SEO and Paid Keyword Research

The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.  So it’s important to have keywords research tools to build up the marketing strategy.  These tools have historically been the most common starting point for SEO keyword research.

Google Keyword Planner

Google provides this free keyword planner to anyone with a Google Ads account. You don't ned to use the paid ads feature to access keyword planner. You can easily search for new keywords or upload your own keywords to see search history. You can also narrow the data to show based on location.

Wordtracker

A great alternative to using Google Keyword Planner. Wordtracker uses multiple sources to gather keyword data - allowing for more information and better decision making. You can also see competitor keywords, Amazon keywords and many more details.

SEMRush Free

SEMRush offers up to 10 free searches using their keyword planning tool. Usually a paid feature and often pricey. Take advantage of the free searches as this tool is powerful!

Free Communication Tools

Having a tool to quickly message, video chat, track projects and manage remote employees is essential for businesses. Thankfully, many free tools exist that will make any small business owner's life 10x easier.

Slack

This tool is great for quick communication and teams managing various projects. You can quickly chat, see online status and share files without clogging your inbox.

Google Hangouts

Great tool for video meetings and daily messaging. You can share files, check availability and host meetings from your desktop and mobile phone.

Best Free Email Marketing Tools

Marketing strategies and platforms are developing over time. While some developments are coming and going quickly, one of the platforms that have stayed more or less the same is the email. In reality, email continues to be the leading content marketing platform for both B2C and B2B marketers. 87% of B2B marketers and 77% of B2C marketers use it to boost their audiences.

A lot of businesses are stuck in this situation because they are not ready to invest in a method to improve the operation. Nevertheless, email marketing tools do not always have to be costly. You will find a lot of free email marketing resources that can help you save time and money.  Try these free email marketing tools for your business also.

Mailchimp

This is a great tool for small businesses as you can create beautiful newsletters and send them for free! The catch? You can only send emails to up to 2000 contacts. Another great feature of Mailchimp is the ability to connect to other platforms - you will find it a breeze!

Omnisend

Another free email tool for small businesses. Omnisend allows you to send 2,000 emails per day or 15,000 per month. Depending on how many emails you deploy, this may be a great choice for you!

Mailjet

Mailjet is great for companies with the need for one-off emails and confirmations. You can send up to 200 emails per day and there is no limit to the number of contacts.

Best Free Social Media Scheduling Tools

Maintaining a strong social media presence is a top must-do for all businesses. As a small business owner, trying to manage day-to-day social postings, comments and messages will quickly become a time-consuming task. Fortunately, these social media scheduling tools can help with your work and make your life easier.

Later

A wonderful platform that previously focused only on Instagram. Now, you can quickly schedule posts for platforms like Pinterest, Facebook, Twitter and Instagram (Including Instagram Stories!). You can schedule up to 30 posts per social platform for free.

Hootsuite

Hootsuite as been around forever and is used by the top brands around the world. Their free plan allows you to have 3 social profiles and schedule 30 posts per month. Don't see it in the pricing section? Scroll down below the pricing chart to see a sentence about the free option.

Best Free Storage and File Sharing Tools 

The Internet has made it incredibly convenient for anyone to share cloud-based files. If you work for a client, work as a freelancer or just want to share funny dog videos with colleagues, family or business associates, file sharing is something everybody needs.

DropBox

DropBox provides 2G of file store and the ability to create links to share with colleagues or clients.

Google Drive

With any Gmail account you will have access to 15GB of free cloud storage. You can easily share links and folders with coworkers and clients.

WeTransfer

Need to quickly send a file to someone? WeTransfer will send up to 2GB instantly to anyone for free. Keep in mind - the file will not be saved after the transfer.