123Net
Optimizing Michigan's Largest Fiber Provider
Optimizing Michigan's Largest Fiber Provider
123Net
123Net
123Net focuses on delivering Data Center & Colocation, Network and Voice Services to thousands of companies in Detroit, Grand Rapids and throughout Michigan. The company hired Sisu to help improve website performance, Google ads and Search Engine Optimization. One year later, 123 Net continues to use Sisu for Google Ads, Social Media and Business Strategy.
How Sisu Helped
How Sisu Helped
Google Advertising:
Existing Campaign Audit, Keyword Updates, Ad Group Structure, Display Advertising, Re-marketing Campaign Development and Installing Conversion Tracking
Results:
Click Through Rate: 2% to 18%
Cost Per Click: $4.15 to $1.14
Cost Per Conversion: $37 to $9
Quality Scores: 3.8 to 7
Conversion Rate: 11% to 42%
Website Performance:
Website Speed, Page Structure, Submitting Structure to Google, JavaScript and CSS fixes and Broken Links/Redirects
Results:
Bounce Rate: Reduced by 40%
Page Speed: Went from 12 seconds to <2 seconds
Search Engine Optimization:
On-Page SEO Optimization, Internal Linking, External Linking, Removing Suspicious Backlinks, Drafting New Copy
Results:
Ranking: Improved overall ranking to first page of Google
Ranking Keywords: 136 keywords ranked in top 10
Ranking Keywords: Moved 44 keywords to first page of Google
Increased Domain Authority from 14 to 51
Backlinks: 3100
SEM SEO Score: Avg. 7 out of 10
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![123Net Google Advertising]()
Before
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![123Net Google Advertising]()
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![123Net Google Advertising]()
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![123Net Google Advertising]()
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