Emma is a leading mattress company based in Frankfurt, Germany. Since the launch in 2015, Emma has expanded to 17 countries on 3 continents. The company came to Sisu to help launch their United States market.
How We Helped
Developing a go-to-market digital strategy in the United States
Defining the value proposition
Building key audience demographics and target markets
Creating multi-level digital marketing funnel to drive conversions at a low CPA
Competitive research and tracking
Optimize and manage Google Ads
Our Impact
Reduced cost per purchase by 91% in less than 4 weeks during the holidays