Emma

Launching US Market 

Emma Mattress

Emma is a leading mattress company based in Frankfurt, Germany. Since the launch in 2015, Emma has expanded to 17 countries on 3 continents. The company came to Sisu to help launch their United States market. 

How We Helped

  • Developing a go-to-market digital strategy in the United States 
  • Defining the value proposition 
  • Building key audience demographics and target markets
  • Creating multi-level digital marketing funnel to drive conversions at a low CPA
  • Competitive research and tracking
  • Optimize and manage Google Ads

Our Impact

  • Reduced cost per purchase by 91% in less than 4 weeks during the holidays
  • Reduce cost per click by 21%
  • Increased clickthrough rate by 25%
  • Increased conversion rate by 127% 

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