New Cycling Fit System

GURU is a bike fitting brand in the Dorel Sports portfolio, one of the world's largest consumer product companies. GURU was launched as the world's first computer-controlled fit system designed to help bike retailers sell bikes with more efficiency and add revenue via fitting-specific services. We built the brand's website and trade show footprint at its world premiere - along with creating brand messaging/tag lines and designed the GURU Academy for bike fit training.