Relaunching An Endurance Powerhouse

Team In Training is the largest endurance training program for charity - funding cancer research for The Leukemia & Lymphoma Society (LLS). The campaign lacked consistent brand standards (color/graphics) and a unique icon to stand out at events (had used standard LLS word mark previously). We re-launched the brand with an all-new icon to use as its primary mark - along with refined color/graphics palette and consistent brand messaging.