Partnered with PrizeLogic to implement Google Tag Manager for a single page application, build trackable campaigns, develop campaign tracking standards and training for Pepsi promotional campaigns.
How Sisu Helped
Recommended and Implemented Google Tag Manager on single application contest pages.
Built the framework and training for future contest deployments.
Created KPIs, conversion metrics, and tracking templates for contests.
Managed post-campaign analysis for multiple promotions and campaigns for PrizeLogic products, ranging from Gatorade to Mountain Dew.