Pepsi

Developing Campaign Standards

Products: Gatorade, Pepsi, Mountain Dew

Partnered with PrizeLogic to implement Google Tag Manager for a single page application, build trackable campaigns, develop campaign tracking standards and training for Pepsi promotional campaigns.

How Sisu Helped

  • Recommended and Implemented Google Tag Manager on single application contest pages.  
  • Built the framework and training for future contest deployments.
  • Created KPIs, conversion metrics, and tracking templates for contests. 
  • Managed post-campaign analysis for multiple promotions and campaigns for PrizeLogic products, ranging from Gatorade to Mountain Dew.

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